Affinity Bubbles Turn Simple Errors Into Mass Stupidity
I think I coined a phrase a couple of years ago: affinity bubbles. (Image clipped from http://www.despair.com/idiocy.html. I love their stuff.) Affinity bubbles are the cocoons we build to protect us from challenges to our beliefs. They’re confirmation bias on steroids. And search engines and social networks help us build them. Sure, the sounds of our echo chambers can be as peaceful as a mother’s heartbeat to an infant. But what if you’re all wrong? Realizing You’ve Been Wrong All Along Is Better Than Being Wrong And Denying It Don Peppers is one of the smartest men alive because he actively challenges his own beliefs. He recently reviewed a book that discusses the importance of accepting that you might be wrong. The book is Being Wrong: Adventures in the Margin of Error by Kathryn Schulz. While there’s much to love about the book, I want to stress one point: you might be wrong. In fact,




